When Bob Haro took a bold step into the business world of BMX in late 1978, who could have predicted the impact his decision would have on American and global youth culture.

This book describes the history of the Haro brand from Bob's humble beginnings as a BMX racer and aspiring entrepreneur in Southern California, through the years he worked as an artist for BMX Action magazine, to the infamous 1980s - an unprecedented period of intense development and creativity for the new sport.

As the story evolves through the decade and new brands enter the scene, Haro Designs scales up and takes freestyle into a new era.