FOR EVERYONE WHO PICKED UP A BIKE
Haro pioneered the freestyle movement in the early 80s and has since grown into a global company with its roots firmly anchored in the DNA of cycling. Our bikes are designed by riders for riders who seek a challenge, appreciate the progressive and always want to go one step further.
Today we are opening a new chapter by focusing on technical developments and innovative design.
OUR BEGINNINGS
HARO Bikes was founded in 1978 by BMX pioneer Bob Haro in San Diego. Just as the Bicycle Moto Cross boom was exploding around the world. Bob Haro wanted to develop the best bikes for the BMX sport in order to further advance its development.
Driven by Bob Haro's ideas, HARO Bikes quickly became the market and technology leader for BMX performance bikes. In the mid-80s, a new era began in California. The mountain bike began its triumphal march and Haro was one of the pioneers.
OUR CLAIM
There's that indescribable feeling you get as a kid when you get a new bike - we call it "New Bike Psych". At Haro Bikes, we strive to recreate that feeling in all of our riders. As we get older, that feeling sometimes fades, but at Haro, we make products that bring joy to life. Simply put, we build bikes that excite us, and hopefully you too!
OUR PROMISE
We always strive to develop the perfect bike for you. At every step of the process, we therefore place the highest value on quality in terms of technology or design. We tirelessly search for innovative solutions and integrate the latest trends so that your bike is not only technically outstanding, but also visually appealing.
It is important to us that you get a bike that underlines your personal style and meets your requirements in all situations. Haro bikes are a statement. Discover for yourself how our bikes can inspire you to new adventures.